Aloura Brand Guideline Training
Spring 2026 | Articulate, Claude, Replit, Canva, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
What is this project?
Aloura is a theoretical skincare company developed as a case study for our instructional design project. The core challenge was a performance gap within the marketing and communications departments. Despite having existing brand guidelines, the team failed to implement them consistently across the company website, Instagram, and X. This inconsistency led to poor audience recognition and engagement. Our team was tasked with creating a systematic, hybrid training solution to help the staff successfully align their visual output and messaging with the brand identity. I took on a dual role, authoring the full brand identity including logo variations, color palettes, and voice standards to serve as the foundational content for our instructional intervention.
How did I prepare?
To ensure an evidence-based approach, we followed the systematic instructional design process outlined by the Morrison, Ross, and Kemp model. We performed a comprehensive needs analysis to identify the root cause of the performance gap, which was a lack of applied knowledge regarding brand execution. I led the brand strategy development, defining the brand personality and values, while the team conducted detailed learner analyses for Social Media Specialists, Marketing Specialists, and UX Designers. This allowed us to rank our training goals and focus on the high-impact skills required to improve brand recognizability and customer retention.
How did I put my plan into action?
We structured the training using a flipped-classroom model, drawing on the cognitive apprenticeship perspective of Cobb and Bowers to make learning an authentic professional practice. Following the Morrison, Ross, and Kemp framework, we used asynchronous Articulate Rise modules to teach foundational concepts, employing generative strategies like scenario-based branched assessments and brand-kit labeling to reinforce declarative knowledge. For the synchronous sessions, we shifted to collaborative procedural application. Teams of learners worked together to build synchronized campaign calendars and conduct peer-led audits using a specific consistency rubric. I architected the course shell and the brand assets, ensuring that learners had a professional environment to practice their design and communication tasks.
What were my results and lessons?
This project was a rigorous exercise in linking instructional theory to measurable business outcomes. By utilizing an iterative, user-informed process, I learned how to move learners from passive information consumption to active evaluation and creation. From a project management perspective, I gained experience in managing a 40.5-hour design lifecycle, from initial analysis to final delivery and revision. This project demonstrates my ability to design complex, multi-modal learning experiences that improve professional performance by ensuring that every instructional choice, from the sequencing of objectives to the peer-audit rubrics, is grounded in the practical application of brand standards and the structural rigor of the Morrison, Ross, and Kemp model.
