About

It's nice to meet you! I'm Bryn

I am an Instructional Designer who has been studying how to strategically communicate with diverse audiences for the past four years. I am also pursuing a Master of Science degree in Instructional Design: a step on the way to my career in educational development.

I am fascinated by the scientific and UX/UI side of instructional design because connecting creative decisions to data results in education that is tailor-made for its audience, especially as the industry becomes more digital and AI-centered. The better the fit, the better the student success.

I invite you to continue exploring my website, connect with me on LinkedIn, or email me at DesignHotes@Outlook.com. Thank you for taking the time to learn a little bit about me.

Best,
Bryn Hotes

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Resume

Experience

The University of Tampa | Master of Art in Social and Emerging Media

Research Consultant | August 2024 - December 2024

I conducted primary and secondary research for the Office of Student Conduct at the University of Tampa to inform advertising and social media strategies. I designed and distributed a Qualtrics survey to 50 participants, including students, alumni, and local professionals, to gather key insights. Additionally, I led in-depth interviews and used eye-tracking software to collect both qualitative and quantitative data on user engagement. I then analyzed the findings and provided actionable insights that helped refine the Office of Student Conduct’s outreach strategies and digital content.

Live Well UT

Director of Design | May 2024 - Present

I lead the design team for Balance UT, focusing on creating posters and social media content to boost event engagement and audience reach. I collaborate with teams to develop cohesive, innovative solutions that resonate with the target audience. Additionally, I assist in designing events like goat yoga, weekly meditations, and educational classes.

Design Executive | December 2024 - May 2024

I created impactful advertising campaigns with the goal of increasing the organization’s audience reach and engagement. I utilized Claritas to segment the club’s audience geo-demographically. My campaigns resulted in increased engagement and growth metrics including 20% increase in platform engagement, 9% increase in click-through rates, and 40% follow increase.

Hang Ten Creative Agency

Creative Design Intern | December 2023 - May 2024

I created visually compelling marketing materials and digital content that boosted brand presence for numerous organizations including Hang Ten Creative Agency, The Composed Canine, and The Memory Collective. I was mentored by the website design specialist at Hang Ten, increasing my understanding of user flow, wireframing, and the website design process.

Independent Contractor | September 2023 - November 2023

I developed a user and company focused brand strategy for The Composed Canine that boosted customer engagement and loyalty, achieving a 50% increase in platform interactions and 40% spike in customer acquisition. Leading the brand strategy honed my skills in data-driven design decisions, comprehension of client feedback, and the management of Adobe Creative Cloud Software.

HotesDesign

Founder | June 2023 - Present

HotesDesign is an internationally featured freelance design business specializing in brand and product design. We use research, design theory, and principles to create effective, successful solutions. Our work with clients like PORTA-CAMSS and MEDI-CAMSS has improved brand strategies and customer engagement. We’ve also designed products like a surgical notebook for MyMAYOStand and created branded merchandise for the Curious Cat podcast. Additionally, we support Sammamish Design with property staging, sales, and client relocation.

Orlando Utilities Commission

Instructional Design Intern | May 2025 - December 2025

Design and development training materials (e-learning modules, training manuals, etc.) tailored for adult learners in the utility sector of OUC

Collaborate with subject matter experts, allowing the gathering, analyzing and developing of accurate content

Apply instructional design theories, practices, and methods to create engaging and effective e-learning

Education & Training

The University of Tampa

Master of Science in Instructional Design and Technology | Summer 2025 - Spring 2026

UTampa's M.S. in Instructional Design and Technology program addresses a growing field in learning and human performance, and provides a multidisciplinary area of study that draws students from many backgrounds. Instructional designers understand and utilize technologies as both product (e.g., web-based courses) and process (e.g., iterative and formative approaches to learner assessment).

The University of Tampa

Bachelor of Arts in Advertising and Public Relations | Design Concentration | Fall 2021 - Spring 2025

UTampa's Advertising and Public Relations program features a flexible curriculum that serves students on both a creative track as well as those more interested in the business side of advertising and public relations. Core courses provide foundations in advertising and marketing, public relations, journalism, culture and society, visual aesthetics, writing, design, production and strategic problem-solving. Electives are chosen based on individual student interests and may include concentrations
or interdisciplinary offerings.

Awards & Honors

Congressional Outstanding Achievement Award

The United States Congress | Spring 2021

The Congressional Institute is proud to sponsor the Congressional Art Competition. The annual competition celebrates the artistic achievements of the nation’s high school students. The winning artwork will hang in the Cannon Tunnel of the U.S. Capitol for one year. The tunnel is the most highly traveled access point between the U.S. House of Representatives and the U.S. Capitol.
View Award Winning Artwork | Mental Health and Goldfish

Dean's List Honors

The University of Tampa | Fall 23, Spring 24, Fall 24, Spring 25

The University of Tampa requires that students must maintain a GPA of 3.75 or higher while taking at least 12 credit hours to be eligible for the dean's list. Josephine Bryn Hotes maintains a 3.92 GPA and is featured on the UTampa Merit Page.

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