The Composed Canine
Fall 2023 - Spring 2024 | Microsoft Office, Zoom, Adobe Illustrator, Photoshop, Social Media
 |  |  |  |
|---|---|---|---|
 |
What is this project?
In this exciting project, I had the privilege of helping The Composed Canine establish a fresh, dynamic identity through its logo redesign. The client, a passionate dog trainer specializing in fulfillment-based training, wanted a brand that conveyed peace of mind, adventure, and composure. The new logo would serve as the cornerstone for her vision of expanding her business, incorporating more group classes, online content, and eventually, a dedicated training facility. With a clear understanding of her values, target audience, and specific preferences, I dove into the creative process.
How did I prepare?
The first step involved analyzing the client's detailed questionnaire, which provided a clear direction for the design. She emphasized a desire for a clean, inviting, and memorable logo that would appeal to dog owners seeking outdoor adventure and a balanced relationship with their dogs. Drawing inspiration from Labrador and Golden Retrievers, the client specifically asked for a silhouette or emblem that communicated approachability and composure. After reviewing the uploaded color palette, which featured clear, bright, and vivid tones with an icy blue base, I incorporated these elements into the logo. A playful yet refined approach was key to balancing the functional and professional aspects of the brand.
How did I put my plan into action?
Once I had a grasp of the client’s preferences and goals, I began developing logo concepts that captured both the brand's personality and its message. Two distinct concepts were presented, each with multiple variations. The first concept featured a Labrador-inspired silhouette, subtly integrated with simple lines that conveyed movement and calmness. The second concept explored a more abstract emblem, using geometric elements to symbolize structure and balance. After several iterations and incorporating feedback, we arrived at a final logo that captured the essence of the business: a balance of clean lines, outdoor adventure, and an approachable, friendly tone.
What were my results and lessons?
The successful completion of the Composed Canine logo marked the beginning of a new phase for the business. Not only did the logo reflect the client’s passion for helping dogs and owners live a fulfilling life together, but it also positioned her brand for growth. The new identity was versatile, easily applied across various marketing materials, including merchandise and digital platforms, and aligned with the client’s aspirations for a larger training facility. The brand’s fresh visual identity provided a clear, welcoming, and professional image that resonated with her target audience, while also paving the way for future expansion and success.